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Sunday, June 20, 2010

Day 1: Erewhon Natural Foods Market in West Hollywood



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During our flight to L.A., we decided that after we landed at LAX, it would make sense to head straight to the ultimate natural foods store called Erewhon, located in West Hollywood.

Do you know how sometimes people or places come into your consciousness and it means the universe is trying to tell you to pay attention to what it is telling you. Well this is why I started paying attention to Erewhon. I had heard about it many years ago in 2003 while working at the Good Mood Food Café in Huntington Beach, CA since our café made packaged rawfoods that we sold to various local natural stores including Erewhon. Well, recently I heard David Wolfe talking about the amazing Tonic Bar at Erewhon in his 2009 Longevity Experience conference. And then just before we left, we ran into Daniella Troia who owns Zia’s Café in Towson, MD, a mostly vegan and rawfood place, although there is some animal foods there too. Daniella mentioned that her friend just visited Los Angeles and loved Erewhon. So there it was, I kept hearing about Erewhon and thought we must visit this place. And we did!

I was immediately impressed with the large movie like posters of the rawfood speakers that have lectured at the store, such as David Wolfe and Ani Phyo. It looks like Hollywood already. They would never have such large posters for any rawfood leader in Baltimore, or any poster for that matter. Also outside there was a generous seating area with picnic style benches to sit at while you chow down on their food. Inside the store was nice, though nothing really extraordinary in terms of interior design. What was different was the features. There was the typical deli, juice bar, produce department, and many aisles and refrigerators of vegetarian and vegan packaged foods, as well as aisles of beauty products. The standout features were the Tonic Bar and the aisles of many rawfood products, the most I have ever seen in any store in the world. So, right away I know this is the biggest center for rawfood in the world. Every major brand of rawfood products, and many small brands I had never heard of, were represented there. We spent much time perusing the aisles, finally selecting some intriguing rawfood products to try. We skipped the Tonic Bar this time since we were dehydrated and tired and just wanted a simple green juice to drink and not the potent superfood, superherb blends the Tonic Bar serves up. The green juice was excellent and the avocado sandwich was very nice, although the gluten free bread gave me an allergic reaction later that day. Also, the avocado from the produce department was excellent. One of the employees was super friendly and loved to talk to our baby. Of note, there were a lot of vain beautiful people visiting the store of which the Hollywood area is famous.

The rest of the day we rested since we had a very early morning flight and little sleep.

Have you visited a really nice natural foods store? Tell us about it.

Roland’s Websites:
Green Harmony Living – Planet friendly website
Green Harmony Living Store – Raw, Vegan, & Organic Foods & Products
Green Harmony Design – Beautiful, Edible, & Sustainable Gardens
Green Harmony Tours – Sustainable Ecotours to Germany

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